Earthen Ardor: The Meaning Behind the Name.
One of the most important parts of starting a business is choosing a name. There are many tactics that you can follow to help you select just the right name. Some choose or design a fun, catchy name that will intrigue their audience and make it memorable, such as Starbucks or Mello Yellow. Others choose to name it after themselves or someone they want to honor, like Fenty or Disney. Some create a unique name that will stand out of the sea of other business names, like Google, Tesla, or Fiverr. Another tactic is to use a name that quickly tells you what the business is about. Groupon and Budget Cars are some familiar examples. Truth is, there's no right or wrong reason why someone is drawn to one tactic or another. It all comes down to what's important to the creator and who they want to attract.
When choosing the name of this company, I sat in solitude and prayer as I mulled over what was important for me to share. I wanted a name that showcased what was in my heart and what I wanted to share with my customers. Fortunately, I had an amazing branding coach and support system to help me dig in deep and put my feeling and desires to words. And now I am so excited to birth Earthen Ardor to the world! Let's take a deeper look into the meaning of the name Earthen Ardor.
Earthen
Made of the earth or baked of clay (Merriam-Webster Dictionary).
This definition is pretty straight forward. In fact, most dictionaries had the same meaning for earthen. This part of the name resonated with me because I love God and the home He has given to us. We are part of His creation on Earth. We came from the earth, thus we are earthen. He has also given us everything we need in the earth to survive and thrive. While I am a registered nurse and believe that modern medicine can save lives, I also deeply believe that we have everything in nature to maintain our health and reverse diseases as well. We just need to learn how to use them. That is why herbs, natural oils, and natural butters are the inspiration of every one of our products. Each product is designed to help the body realign and rebalance itself so that it can repair and heal as designed. If we are from the earth, then we need the things of the earth to operate optimally and bring us into harmony.
Ardor
1) Extreme vigor or energy; intensity; zeal; loyalty (Merriam Webster Dictionary).
2) Great enthusiasm or passion (Cambridge English Dictionary).
3) A strong, intense feeling of love or enthusiasm for someone or something (Collins Dictionary).
The word ardor expresses how I feel when it comes to helping others reclaim their health and live an abundant life. It is what has me researching and formulating for hours on end to help someone overcome an ailment with the aid of a natural remedy. It is how I feel toward God and my fellow man. It expresses just how passionate I am about helping you and your family.
You see, Earthen Ardor is not just another skin and hair care company. It is a mission to gift wrap the natural, powerful gifts that God has given us to thrive and share them with you and your family so that you can have peace and joy as you take care of yourself and those you love so dearly.
Welcome to Earthen Ardor! We look forward to getting to know you!